Hello!
I am Joshua.

A design leader with over 25 years of experience across agency, in-house, and corporate environments. I bring together craft, strategy, and people to deliver brand and digital experiences for customers, businesses, and the teams behind them.

Featured

Simplifying Online Buying Experience

Simplifying Online Buying Experience

A research-led, mobile-first overhaul streamlined 35 unique journeys, cut checkout time by 30%, and delivered M1's best NPS score yet.
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Are You True 5G Ready?

Are You True 5G Ready?

A simple in-app diagnostic that solved a complex problem. Over 55k customers got on 5G without ever needed to call our hotline.
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Driving Customer Engagement & Brand Loyalty

Driving Customer Engagement & Brand Loyalty

A pet project that became a playbook. In-house mini-games drove sign-ups and saved $30k per campaign.
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Bringing Value To Everyday Motorists

Bringing Value To Everyday Motorists

Electrification is coming. So what's next for everyday drivers? Design Thinking workshops with regional stakeholders turned uncertainty into 66+ ideas worth building on.
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Enabling Newsroom Transformation

Enabling Newsroom Transformation

8 publishers. 1 platform. 18 months. A lean, agile approach unified Singapore's leading media brands and took home Best News Website award at WAN-IFRA.
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The Great Singapore Replay: Mash Up Of Historical And Modern Tunes

The Great Singapore Replay: Mash Up Of Historical And Modern Tunes

History meets music in an award-winning campaign through an immersive DJ-inspired experience brought Singapore's bicentennial story from screen to stage.
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Awards

cna.asia

WAN-IFRA Digital Media Awards
Best News Website or Mobile Service
2022

cna.asia

W3 Awards
Silver for Website Redesign
2021

The Great Singapore Replay S2

MARKies Awards
Bronze for Integrated Media
2020

The Great Singapore Replay S2

The Webby Awards
Official Honoree for Media & Entertainment
2020

Mahindra Rise

WATAwards (India)
Gold
2011

Mahindra Rise

WATAwards (India)
Blog of the Year
2011

Esplanade Singapore

The Webby Awards
Official Honoree for Website – Cultural Institutions
2009