Caltex Singapore, 2021
What new value can we unlock for our everyday motorists before electrification pose significant threat to the business?
Taking on a human-centered approach towards defining the goals and bounds of website revamp, we went through a series of discovery sessions and workshops with the regional stakeholders.
The aim is to establish a co-creation culture with the client and stakeholders as we embark on the journey of this revamp where alignment of priorities and ideas are done collaboratively instead of silos.
SCOPE
- Client Management
- Stakeholder Interviews
- Design Thinking Workshops
- Feature Prioritisation
- Vision Journey
- Creative Direction
- User Experience Design
- User Interface Design
“Design Thinking challenged our mindsets to come freely and solve customer centric problems through co-creation.”
OUTCOME
More than 66 ideas were conceived during the Design Thinking Workshop.
To help the client gain a deeper understanding of the Design Thinking process, workshop participants participated in a voting round to identify the most promising ideas. These selected ideas were then visualized into the Caltex Vision Journey, a tangible format that presents a narrative based on our customer profiles as they experience the new end-to-end Caltex journey.